Nielsen’s Q3 Audience Report: Time-Shifted Viewing, Online Video Consumption on the Rise

By Adam Flomenbaum 

nielsen_logoNielsen last week released its third quarter “Total Audience Report” (formerly the “Cross-Platform Report”), and the findings support what has become evident over the past year: viewers are increasingly consuming  TV content in time-shifted settings, and are watching TV and online video on a variety of devices.

According to the report, Americans spent 141 hours per month watching traditional TV in Q3 2014. In this same quarter, viewers also watched an hour more of time-shifted content, and four hours more of online video.

The report also found that not all races and ethnicities consume content similarly:

In the third-quarter of 2014, Black viewers’ monthly time spent watching traditional television was the highest of any group, with these consumers logging an average of more than 201 hours per month. On the other hand, Hispanic and Asian American viewers under index in regard to monthly time spent watching traditional TV, with about 117 and 82 hours, respectively.