Nielsen Study: Loyal Social Authors Are Key to Programming Success

By Karen Fratti 

Nielsen released a study on loyalty and social fans today that shows that viewers not only form little fan groups on social media that meet every week but that they remain loyal to the show, and then the network.

The findings show that networks and advertisers can take of advantage of that loyalty by including calls to action to convert social authors around a buzzy program. Networks should also make plans around a premiere, finale, or a “high engagement” episode, when more social authors show up. Of note, during premieres, which are coming up for fall, 25 percent more social authors show up. Are you ready for premiere season?

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