This week could be dubbed the battle of the NFL Stars with the sheer volume of football players featured hawking new ways to experience football as the regular season looms. Debuting at number one was the “Professor of Game Day Evolution” sporting the likes of Drew Brees, Clay Matthews, Richard Sherman and Marshawn Lynch touting the ability to get NFL Fantasy Football updates through the Xbox One entertainment console. Although generating only 576,000 online views, it racked up an impressive 55,000 social actions.
Meanwhile DirecTV supported its Sunday Ticket offer with “Petite Randy Moss” as part of its post-Rob Lowe sports-themed campaign that previously featured Tony Romo. At eighth, the spot generated over 90,000 online views and over 3,000 social actions.
Top 10 Ads by Digital Share of Voice
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1. NFL on Xbox: Professor of Game Day Evolution
4.08% Digital SOV 576,650 Online Views 55,113 Social Actions
2. Narcos: 1979
2.08% Digital SOV 570,896 Online Views 26,194 Social Actions
3. It’s a Trap
0.86% Digital SOV 307,047 Online Views 10,313 Social Actions
4. Racial Inequality
0.74% Digital SOV 120,156 Online Views 9,910 Social Actions
5. Interruption
0.42% Digital SOV 827,565 Online Views 619 Social Actions
6. The Real Colonel Sanders
0.38% Digital SOV 660,293 Online Views 767 Social Actions
7. Dog in Cast
0.29% Digital SOV 30,507 Online Views 3,864 Social Actions
8. Petite Randy Moss
0.26% Digital SOV 90,429 Online Views 3,108 Social Actions
9. Stay Fresh Updates
0.23% Digital SOV 181,079 Online Views 2,046 Social Actions
10. Strong is Beautiful
0.22% Digital SOV 356,138 Online Views 744 Social Actions
Excludes Movie Trailers.
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