The NFL has slightly relaxed its online video restrictions, now giving local media websites the right to post 90 seconds of video over a 24-hour period. But still, no archiving. So far, nobody has mounted a legal challenge to the NFL’s restrictions, but some think local media may have a “fair use” case. Meanwhile, WorldNow VP Clayton Thomson says he’s been advising stations to cover pro games from a fan perspective as well as focus more on high school and minor league sports. “Local news outlets need to reinvent themselves by finding new ways to be more creative, more relevant and more engaging with their online sports coverage rather than relying on game highlights, locker room interviews and post-game news conferences,” Thomson writes. “There is nothing unique about that kind of content anymore, and, frankly, it’s getting rather boring and clichéd.”
Earlier: Sports journalism now a “website business”