Newspaper job ads ‘ineffective,’ HotJobs grows

By Cory Bergman 

Another nail in the coffin for print recruitment ads, this time from Classified Intelligence, which conducted a study on the effectiveness of job postings in newspapers. A survey of HR execs revealed that print is the most ineffective way to find good job candidates. So what’s the most effective? HotJobs. Explains Editor & Publisher, “Classified Intelligence editors point to Yahoo’s partnership with more than 600 newspapers as the probable reason for the uptick in utility. HotJobs traffic in the U.S. jumped 50% year-over-year compared to CareerBuilder, the report noted.”

Interesting. And by the way, if you haven’t posted a free job on Lost Remote, you should give it a try. We hear it’s very effective.

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