Exclusive: Another social TV startup is creeping out of stealth mode. It’s exciting to see that competition is still on the rise even as more consolidation happens in the social TV startup scene. We recently caught up with Jeff Schroer in New York, formerly of mtvU, who has a new social TV startup that’s aiming to, “change the way you talk about TV.”
There’s not much out there yet about iBubblr — not even a screenshot — but the startup (which includes Schroer, cofounder Unity Stoakes and their San Fran-based cofounder Amanda Gross Tuft) has released a short promotional video to let the world know they’re unhappy with the state of social TV and have a new answer focused around curated TV conversations.
We asked Schroer a few questions about iBubblr to learn a little more about his teams plans to disrupt the social TV space.
Lost Remote: What problem is iBubblr trying to solve?
Jeff Schroer: There is no platform or application to properly promote and curate engaged conversations around television.
LR: Tell me a bit about what the product is going to do?
JR: The exploding Social TV market lacks a place for users to host, curate, organize and elevate the conversation around their favorite shows or events. iBubblr will create a social TV experience as meaningful as a text message, as easy as chat, and richer in content than anything in the marketplace
LR: Why don’t you believe in stickers?
JS: People don’t watch TV for points, coupons or stickers. They never have. Some might in the future, but that is not our market.
LR: What does social TV mean to you?
JS: The best Social TV experience is a text message from a friend and a well-timed tweet from a relevant expert, tastemaker, celebrity or comedian. I have know Amanda since 1987 and Unity since 2000.
iBubblr is currently accepting requests for private beta invites, so click here to request an early look.