SnapStream today announced new social TV features that will allow networks to better interact with their social following around particular TV events, and more, allow them to cut clips from shows and turn them into short videos or animated GIFs.
“We believe that Twitter, Facebook and Tumblr are an essential part of how people watch TV today. And we believe it’s early days for this phenomena—the importance of social media to TV will only grow. With our new social TV features, we aim to make SnapStream an essential tool for any television producer, marketer or advertiser,” said SnapStream CEO and Founder, Rakesh Agrawal.
SnapStream currently provides a commercial DVR tool that allows ‘The Daily Show’ and ‘The Colbert Report’ to easily find clips based on word usage (hence enabling all the mashups featured throughout a typical ‘Daily Show’ and ‘Colbert Report’ broadcast).
The ‘Tweest Tab’ – part of today’s update – will automatically categorize tweets about hundreds of channels and shows, giving networks the ability to react quickly. SnapStream users can “Snap” to a tweet’s TV moment by clicking the “Snap” link in any tweet in the ‘Tweets Tab.’
The most interesting social TV feature is being able to quickly turn any clip into an animated GIF. Clipping tools give users the ability to mark a start and end point for the GIF and frame rates, playback speeds and resolutions. The GIF can then be downloaded and then uploaded to Tumblr or Twitter.