National Producer, CBS Stations Digital

By Cory Bergman 

CBS Television Stations Digital Media Group is looking for a talented
content producer with experience building online communities through
Web content production, broadband media and interactive programming.
The National Producer — Community will help lead our group to
create innovative, entertaining local user experiences that stimulate
interactive and repeat participation. The national producer will help
coordinate content development among our national team and the local
Web teams at our owned-and-operated television stations, leading
development of community-generated content and interactive
experiences with a flair toward entertaining and social networking.

The National Producer — Community will be part of our New York-
based team that edits, publishes, syndicates and coordinates
compelling content to support each of our local television station
Web and wireless content initiatives. The National Producer —
Community will focus primarily on building and managing
user-generated content models that engage local participation while
creating opportunities to syndicate the content across our network of
television Web sites.

These programming initiatives and user experiences must be designed
to build audience, generate revenue, increase time spent on site and
raise all levels of our local stations’ online user interactivity.
National producers provide basic training and technical support for
station Web staffs, facilitating communication with the Digital Media
Group’s technical and sales teams, as needed.

Our industry is fast-paced and this position especially requires a
mindset conducive to that environment.


• Demonstrated skills in engaging an online audience in unique,
buzz-building ways

• Keen understanding of Web and wireless usability and user

• Working knowledge of online style guidelines and online community

• Working knowledge of Web publishing technologies (social
networking tools, content management systems, image optimization,
message boards and forums, etc.)

• Exceptional organizations skills, high attention to detail and
excellent communication

• Ability to work in a fast-paced media publishing environment

• Ability to work independently or collaboratively within strict

• Demonstrated news judgment and knowledge of AP Style a bonus


• Excellent oral and written communication skills

• Analytical and problem-solving business skills, using knowledge,
experience and understanding of Internet functionality and

• Ability to actively participate in problem resolution, reacting
positively and quickly to changing dynamics

• Self-motivated creative mind who values collaboration and working
with a diverse team.


• Bachelor’s degree in Communications, Marketing, Journalism or
other related field.


• Minimum 3 years professional experience working on a community or
media Web site or blog.

• Strong understanding of user-interface issues

• Command of information-design concepts

• Mastery of Web client-side technologies

While this position is a traditional M-F position, evening, weekend
and on-call work may be required. This position is based in our New
York City office.

CBS, Inc. is an equal opportunity employer

Please send resume and cover letter to DMG.RECRUITMENT@CBS.COM