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Paramore, Music News
While MTV may not play music videos anymore, it is still pretty good at doing one thing: throwing parties that its viewers want to go to. This weekend, they kick off the Hangout Festival, featuring the Foo Fighters, Skrillex, Joey BadA$$, Paramour, among many, many more.
The festival’s hosted by MTV, VH1, and Palladia and kicks off tomorrow. I don’t know that I’ve ever actively wanted something that Millennials have, but the networks are streaming the entire festival on a dedicated hub, and there will be social integration, and interstitials to give fans “behind the scenes” peeks during regular programming. If they could have only done that for MTV Spring Break 1998.
Often, live streams can be a disaster. But the network’s ability to clip and share performances on their social streams makes the festival a real event. Weekend (and spring-summer) programming can be slow, so having music performances, interviews with the likes of Sam Smith, and other clips to give viewers to pass around ensures that viewers will pay attention. You don’t necessarily need them to buy a ticket to next year’s festival, as long as you know they’ll be tuning in. If MTV and VH1 aren’t necessarily destinations exclusively for music anymore, with new programming lineups and music festivals, it’s at least exclusively the place for anyone under the age of 18.
There are Spotify playlists, Pandora streams, and extra content on the web if you need a little pop in your life this weekend. You can probably bet on some sneaky Periscoping of the event, too.