MTV may rename ‘TRL’ to ‘URL’

By Cory Bergman 

MTV plans to launch a revamped Total Request Live (TRL) this summer with a hefty amount of viewer/user participation, and execs say the leading candidate for a new name for the webified show is URL. TRL has lost over half its viewers since 1999.

Earlier: MTV.com unveils ‘radical’ new strategy to attract teens

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