MSNBC Going ‘Deep Web’ With Vocativ Partnership

By Jordan Chariton 

MSNBCLogo304x200MSNBC is adding to the growing trend of TV news networks getting social, as the network announced a partnership with digital news startup Vocativ around the premiere of its millennial targeted show “Ronan Farrow Daily” today at 1pmET.

The partnership will feature three taped Vocativ-produced stories per week airing on Farrow’s show, which will tell “deep web” stories from around the world that internet search engines don’t often find. The content will also air on other NBCU News Group digital platforms.

“Vocativ gives MSNBC even more tools to enhance our storytelling capabilities,” said Griffin. “Our audience is always looking for smart, original reporting,” MSNBC President Phil Griffin said.

“Vocativ’s differentiator is our use of proprietary Big Data technology in newsgathering, which we marry with exceptionally talented producers and reporters,” Vocativ Chief Business Officer and Video Production chief Steven Alperin tells Lost Remote. “Our unique process generates new information, great characters and a distinct programming voice — which we think makes us a game changer.”

This Big Data is led by an Open Mind software that scoures social media platforms and chat rooms to pick up information and stories not easily spotted by search engines.

This partnership continues the momentum of TV News linking up with social tech companies for a leg up on both breaking news and innovative storytelling. Last month, CNN partnered with Twitter and Dataminr on “Dataminr for News,” a social anaytics program hardwired to find breaking news around the world faster than normal newsgathering can do. Around the same time, NBC News joined with short-form video network NowThisNews for special projects.

And of course, HLN has rebranded its entire network as the “first TV home for social media.”

We will continue covering these new partnerships to see how they present themselves on-air and online.