Msnbc redesign focuses on content, not page views

By Steve Safran 

Msnbc.com’s new look, teased back on June 11, is now live and takes a significantly different approach to news – one we find considerably encouraging. The msnbc story pages now feature all the information “right there” rather than forcing you to jump hoops to get a certain item of information from the story.

Each story has tabs on the right side that link you to different nuggets of information on the page. If, for example, you want to see a story’s timeline, you click on the clock tab, and you’re brought to the correct element on the page. This is a big ol’ “bite me” to the idea of forcing readers to generate pageviews for you.

“The only thing big about our previous pages were the size and number of the gray tease boxes. Why not, we thought, stop teasing and start showing this content?” writes msnbc Creative Director Ashey Wells. Note’s paidContent’s David Kaplan: “the new site … promises to do an end with clicking on stories and on ads. By introducing a single-page-only “format, the company hopes to sell large, customizable ads to marketers as it tries to build a larger audience.

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