With all the recent announcements of companies getting into the movie download business, you’d think someone would get it right. There are two things we want: the option to “rent” and the option to own via burning to a DVD. The price should be less than a DVD in stores because there is no production cost, no shipping cost and no retail markup. So far, so disappointing. Hollywood continues to lag rather than lead. And users continue to steal because they have to.
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