Yesterday, YouTube star Michelle Phan announced a partnership with Endemol Beyond in the launch of ICON, a lifestyle network on YouTube.
The network launched here and in the U.K. today and plans to roll out in western Europe come summer. The network will feature all original content featuring digital stars like Phan, in travel, DIY, beauty and fashion, wellness, and other lifestyle formats. Phan says in an official statement:
I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.
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Endemol President Will Keenan is looking forward to bringing the talent together. In all, the social talent has about 2.4 billion YouTube Views:
With Michelle, Jamie Greenberg, Sonya Esman, Kassie Isabelle, Jessica Standley and all of the other great talent starring in ICON’s new shows, we couldn’t ask for a stronger group of influencers and lifestyle experts to launch this pioneering new network
It could be interesting — if only because the channel is stacked with women who grew their brands using social media. Some of programming includes:
- Pretty Little Pranksters: Celebrity makeup artist Jamie Greenberg and her team of pranksters, surprise a mix of celebrities and digital dignitaries with things one just doesn’t expect to happen during a makeover.
- Trash to Fab: Ann Le of AnneorShine breathes new life into items headed for the dumpster in this DIY make-over series.
- Fascinating Women: Charis Lincoln (CharismaStarTV) leads this comedic history lesson on the ground-breaking women whose achievements paved the way for today’s opportunities.
- The FAQs: An advice show for the digital age, featuring commentary, tips and experiences from digital celebrities and rising stars where ICON influencers engage with the audience to give answers on just about anything.
- She’s Gotta Have It: What if you had lipstick that didn’t smudge or nail polish that won’t crack? Promise Phan and today’s leading digital lifestyle stars empower millennials to solve 100 of their beauty, makeup and fashion problems with fun, never-before-seen products.
- Skinside Out: Eat your way to better skin, with easy recipes and skin care treats that you can make in your own kitchen. Holistic skin expert Anisa Noor teaches the food prescription to great skin.
- Everyday LUXE: This style-logue series hosted by luxury beauty expert Rae from The Raeviewer, travels the world in search of luxury in everyday life (Launching in June).
- Decade Beauty: Charis Lincoln of CharismaStarTV explores iconic beauty looks from each decade (Launching in September).
ICON will be at the “New Fronts” this May and announce more content then.