It isn’t unusual of late to see a newspaper owner report a dip in profits, but it is somewhat abnormal to see reports of a decline in online ad revenue. McClatchy said total ad sales declined 9.9% in October. Online ad revenue dipped 4.1 percent to $14.6 million from $15.2 million, according to the AP.
Meanwhile, the NAA said online ad revenue for newspapers grew 21% in Q3, representing 7.1% of total ad revenue on average.
(Disclosure: I compete against a McClatchy newspaper as part of the day job).
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