Facebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.
One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.
He also talks about Facebook’s adaptation for mobile.
On mobile, people want different things. Ease of access is so important. So is having the ability to control which things you get notifications for. And the real estate is so small. In mobile there’s a big premium on creating single-purpose first-class experiences.
Zuckerberg doesn’t touch on Facebook’s social TV efforts, which compared to main competitor Twitter, have revolved more around TV stars and shows interacting with their fans leading up to or after episodes; Twitter has done more real-time integration during shows.