KOVR-TV renames morning show ‘CBS13.com’

By Cory Bergman 

That’s right, Sacramento’s KOVR-TV has revamped its morning show to revolve around the web — so much so they’ve renamed it “CBS13.com,” the domain name of the station’s website. The show now features a single anchor (it was two anchors last week) and his computer. Explains VP of News Steve Charlier: “There are five morning shows in the market now, and what we don’t want to do is produce (another) traditional morning show. So we decided to focus it on the web and on business, and try to appeal to morning viewers who are into that. We will have some citizen journalism — people sending in home video. We’ll still cover the news, but we’ll integrate it with Yahoo and Google (news and searches). Obviously, it’s experimental. We’ll see how it goes.” Hopefully CBS13.com (the website) will post some video of CBS13.com (the show) so we can take a look. (Thanks for the tip, Ray! Free registration required for the link.)

Adds Jason in comments: “The whole newscast is largely created on the fly. I think it’s a great idea for the morning. Who needs to see a repeat of the news from the 10pm the night before? The question is: will weekday morning news viewers want to sit down and interact live on their computers?”

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