KLAS-TV to roll out hyperlocal network in Las Vegas

By Steve Safran 

The Las Vegas CBS affiliate has inked a deal with Datasphere to launch a network of neighborhood news sites in the Las Vegas area. KLAS and its website LasVegasNow.com is one of the first to employ Datasphere’s LocalNet product outside of Fisher Broadcasting, which is an investor in the hyperlocal platform company. Datasphere has launched 160 neighborhood sites to date, providing technology and sales infrastructure to go along with coverage from the TV stations.

Press release follows below…

LAS VEGAS, Feb. 8 /PRNewswire/ — CBS affiliate KLAS-TV today announced that it will launch a network of hyperlocal neighborhood web sites in the Las Vegas, NV market, increasing local content offerings and expanding advertising opportunities for local businesses. The new sites will provide a way for KLAS-TV to better serve local communities by combining the station’s valuable content with community reporting and commentary focused on each individual neighborhood. This launch is the latest implementation of DataSphere Technologies’ LocalNet service, which includes an online platform that provides technology, advertising and sales solutions.

The hyperlocal sites are designed to provide local communities with the best source of information about news, events, entertainment and personalities relevant to their day-to-day lives.
“With the launch of these neighborhood sites, local communities will have a great place to learn about issues that really impact their daily lives,” said Christopher Way, Director of Digital Media, KLAS-TV. “Similarly, small business advertisers will now have a very compelling advertising platform to reach and communicate with the specific group of people that make up their customer base. DataSphere’s technology and sales solution has made launching these new sites a simple proposition – they will be online within weeks.”

The KLAS-TV newsroom will effectively and efficiently capture and post community news on a real-time basis to the new sites. Local stories and breaking news that station reporters cover on a daily basis will be complemented with user generated content, and also with generally available information relevant to each community.

The launch of the new sites builds on the successful launch of over 160 DataSphere LocalNet sites in markets including Seattle, WA; Providence, RI; Monterey, CA; and Portland OR. The sites benefit from both DataSphere’s technology and sales capabilities in addition to the broadcast TV content and process knowledge provided by its strategic partner Fisher Communications.
DataSphere Technologies’ new LocalNet service provides TV broadcasters and other local media companies with the opportunity to take advantage of powerful existing brands and communication channels to build relevant and valuable online assets. LocalNet is a complete solution to address the local small business advertising market, including not only technology but also a seasoned, professional sales team. New clients can be up and running within weeks.

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