Kevin Spacey gets it. Here’s his entire keynote speech from earlier this month at the Content Marketing World conference, where he explains to executives the “three pillars” of content: audience, conflict, and authenticity.
So being on Netflix makes him an expert? Kind of. Not just about where people are watching television, but understanding that in the digital sphere everything is social. For anything to be a success, it’s better if it starts at a grassroots level.
The whole talk is about 25 minutes long, but worth a watch over lunch (for the social marketing sights and his Joe Pesci impression).