KABC partners with Trendrr for Oscars social buzz

By Cory Bergman 

The ABC station in Los Angeles, KABC has partnered with Trendrr to power “the pulse of Oscar buzz” in its red carpet coverage this Sunday. KABC will showcase the 20 most talked about topics in social media in its “On the Red Carpet” show, both on-air and online.

During the show, KABC correspondent Tina Malave and style expert Lawrence Zarian will draw from Trendrr’s real-time analysis in a segment called, “Red Hot Right Now.” Viewers can access the same leaderboard online — sponsored by Blackberry — and clicking a trending topic will show the social conversation behind it.

“KABC-TV is smart to leverage social networking online and on air, not just as a vehicle to drive conversations around the programming, but as a means for generating compelling content,” said Mark Ghuneim, chief executive at Trendrr. “If this year’s Super Bowl and Grammys serve as any indicator, the Oscars will be more socially-connected than the previous years by orders of magnitude.”

KABC has one of the largest social media followings in local TV, with 75K Twitter followers and 178K Facebook likes. “[We continue] to have tremendous success engaging viewers in the social media space,” said Arnie Kliener, KABC-TV President and General Manager. “We see initiatives like this as the next steps in our evolution.”