iSpot: Viewers Dig Geico’s ‘Butt Dials’

By Karen Fratti 

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.

Funnily enough, insurance companies topped the iSpot rankings for top ads. KFC, Verizon, and some others from the past weeks round out the charts.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

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1. GEICO: Butt Dial: It’s What You Do

5.35% Digital SOV  3,046,920 Online Views  3,202 Social Actions

2. State Farm: Furniture

4.92% Digital SOV  2,527,429 Online Views  2,558 Social Actions

3. Sprite: Pick a Can

2.50% Digital SOV  5,821,215 Online Views  14,879 Social Actions

4. Verizon: Not Studying

2.22% Digital SOV  2,102,128 Online Views  12,439 Social Actions

5. KFC: Fun in the Sun

1.77% Digital SOV  2,341,907 Online Views  2,085 Social Actions

6. Mazda: Driving Matters: Crafted

1.38% Digital SOV  2,035,187 Online Views  408 Social Actions

7. KFC: Tray

1.12% Digital SOV  1,596,363 Online Views  1,213 Social Actions

8. Advil: What Muscle Pain?

1.07% Digital SOV  6,399 Online Views  7,678 Social Actions

9. KFC: Lifestyle

1.04% Digital SOV  619,169 Online Views  3,089 Social Actions

10. Mountain Dew: Freak Chain

1.00% Digital SOV  131,873 Online Views  3,248 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.

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