iSpot: Summer Themed Ads Are Here

By Karen Fratti 

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.

Summer is in full swing if the top ads are any sign. Walmart has two spots in the first and second spots all about grilling and partying, while Bud Light is in the third spot with their Amy Schumer and Seth Rogen “equal pay” ad. Visa has an Olympic spot already on the charts and Sprite’s “pick a can” ad is in the 5th spot.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

1. Walmart: Summers With Walmart: Fourth of July Grilling

2.55% Digital SOV  6,056,499 Online Views  685 Social Actions

2. Walmart: Summers With Walmart: The Perfect Additions

2.15% Digital SOV  6,885,764 Online Views  631 Social Actions

3. Bud Light: The Bud Light Party: Equal Pay

1.75% Digital SOV  322,000 Online Views  6,492 Social Actions

4. KFC: Lifestyle

1.46% Digital SOV  878,178 Online Views  5,203 Social Actions

5. Sprite: Pick a Can

1.37% Digital SOV  596,142 Online Views  9,490 Social Actions

6. Sprint: Paul Switched

1.21% Digital SOV  1,102,820 Online Views  4,400 Social Actions

7. Mazda: Driving Matters: Crafted

1.19% Digital SOV  1,930,304 Online Views  319 Social Actions

8. VISA: The Carpool to Rio

1.08% Digital SOV  1,591,740 Online Views  818 Social Actions

9. Pennzoil: JOYRIDE Baja

1.06% Digital SOV  960,800 Online Views  6,154 Social Actions

10. Domino’s: Extra Mile

1.03% Digital SOV  1,222,838 Online Views  98 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.

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