iSPot: H&M’s New Ad Proves Women Are Watching

By Karen Fratti Comment

Each week, brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.

Google’s spot teasing their new Pixel phones launch tops the rankings this week, beating out Apple’s Apple Music ad and the iPhone 7 spot.

More notably is the 30-second cut of H&M’s new ad featuring actress Lauren Hutton, model Adwoa Aboah, trans actress Hari Nef,  Pum Lefebure and Lion Babe’s Jillian Hervey among others.

Top 10 Ads by Digital Share of Voice

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1. Xbox: FIFA 17: Make Your Mark

8.00% Digital SOV  1,955,168 Online Views  43,607 Social Actions

2. Google Phones: Oct. 4

3.57% Digital SOV  2,003,979 Online Views  10,650 Social Actions

3. Verizon: iPhone 7 On Us

3.11% Digital SOV  3,595,084 Online Views  1,752 Social Actions

4. H&M: New Autumn Collection 2016

2.59% Digital SOV  657,270 Online Views  5,109 Social Actions

5. Domino’s: Icons

2.55% Digital SOV  7,079,879 Online Views  370 Social Actions

6. Apple Music: The All-New Apple Music

2.14% Digital SOV  781,512 Online Views  3,766 Social Actions

7. Apple iPhone: Morning Ride

1.85% Digital SOV  2,094,650 Online Views  1,264 Social Actions

8. GEICO: Lemonade Not Ice T: It’s Not Surprising

1.75% Digital SOV  145,930 Online Views  9,640 Social Actions

9. Com2Us: Summoners War: Team Up

1.50% Digital SOV  3,686,427 Online Views  179 Social Actions

10. Pennzoil: JOYRIDE Tundra

1.34% Digital SOV  956,808 Online Views  7,263 Social Actions

Excludes Movie Trailers., is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on . Click here for more on’s methodology.