Initial data results from Twitter on last night’s VMAs

By Natan Edelsburg 

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event.

Here’s what Twitter has released last night at 1:16am ET:

Here are tonight’s preliminary data findings, showing how fans took to Twitter throughout the show to share in notable moments. Please note: all data is based only on the east coast airing of the show.

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Tweets Per Minute Peaks:

Miley and Robin Thicke perform: 306,100 TPM

Justin Timberlake’s performance concludes: 219,800 TPM

Drake performs: 194,500 TPM

Taylor Swift’s acceptance speech: 189,300 TPM

Kanye West performs: 181,200 TPM

(For comparison, last year’s show had a peak of 98,300 Tweets per minute; this year’s Super Bowl had 231,000 TPM during the blackout.)

Most Mentioned Stars:

Miley: 4.5 million

Justin Timberlake: 2.9 million

Lady Gaga: 1.9

Drake: 1.6

Kanye West: 1 million

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