Infographic: Who Was Tweeting About the Season 2 Premiere of ‘Sleepy Hollow?’

By Adam Flomenbaum 

sleepy-hollow-hed-2013Fox’s hit show ‘Sleepy Hollow‘ returned on Monday, and while the same-day ratings were down compared to the series premiere last year, it is a show that will surely gain ground when the live +7 day numbers come out. The show has stiff competition on Mondays, but will continue to build up its day-of-airing audience as other shows drop off, especially based on what star Lyndie Greenwood (who plays Jenny Mills) told InStyle: “There’s a bit of action in the first episode, and there’s definitely going to be more later in this season. There will be new characters and new monsters. It’ll be insanity, as usual.”

StatSocial, a company that allows brands, publishers, and agencies, to learn more about their Twitter following, showed that of the 41,000 tweets about the season premiere on Monday, 80% were from a female audience.

Below, more insights from StatSocial, followed by an infographic:

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-Even though Sleepy Hollow is the number one show for this audience (37% like  Sleepy Hollow on a social media site), the audience is more likely to like shows on The CW like The Vampire Diaries (31%))
-Comic central audience as seen by Top Entertainment brand, Marvel, Top Celebrity, Tom Hiddleston, and Top Movie, The Avengers.
StatSocial_SleepyHollow.001 (3)

 

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