Well, that’s a wrap on ‘Mad Men’ and the reaction from fans and critics alike was overwhelmingly positive – a big achievement for a series finale.
According to our analytics partners Canvs – the first completely syndicated qualitative social TV platform – 64,706 of the 202,628 tweets (Nielsen Social) about the show were emotional reactions. The show’s top moment came when Don seemingly found peace in the final scene.
Here’s how the emotional reactions players out on Twitter:
Love included words like “best,” “favorite,” “great,” and “amazing.”
Good included words like “nice,” “I like,” “interesting,” and “enjoy.”
Crazy included words like “unbelievable,” “wtf,” “mind blown,” and “omg.”
Hate included words like “unsure,” “sucked,” “worst,” and “stupid.”
Sad included words like “going to miss,” “heartbroken,” “depressing,” and “sobbing.”
Below, additional analysis from Sheila Seles, Product Services and Marketing Lead at Canvs, followed by an infographic:
In our graphic we focused on how fans felt about endings for Don, Peggy, Roger, and Joan, but we weren’t able to get to Pete and Betty who both inspired a good number of reactions. Even though he wasn’t a great guy over the course of the series, people were celebrating Pete Campbell’s seemingly bright future. Seventeen percent of reactions to Pete expressed happiness. Not surprisingly, the terminally ill Betty had the highest percentage of sad reactions (21%) of all the characters we analyzed. Of the 34% of reactions that expressed love toward Betty, many referenced the strength of the acting in her heartbreaking scene over the phone with Don.
