For (the subset of) Americans not watching Sunday Night Football, ‘Miss America’ was airing on ABC. Although down in linear ratings 25% year-over-year, Miss America had a big night on social. For more on how the pageant compared to Sunday Night Football – the night’s usual ratings winner – some insights from StatSocial, followed by an infographic for each event:
Miss America:
– None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.
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– Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.
Sunday Night Football:
-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.
– Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.
– Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.
