Hulu not selling to pursue 'even greater success'

By Cory Bergman 

After shopping itself around, Hulu has decided to stay put. Statement:

”Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success. Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”

The questions now: 1) Will CEO Jason Kilar stay? 2) How much freedom will Hulu (owned by News Corp., Comcast/NBCU and Disney) continue to have to be a disruptive, consumer-first product? Stay tuned…

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