In a new ad campaign, Hulu is urging TV and film enthusiasts to “check in to their obsessions.”
The campaign centers on the Hulu Motel — a destination created for the most obsessed viewers, whether pop culture aficionados or reality TV addicts.
The campaign began with a 30-second national spot and a series of 15-second spots that take viewers on a tour through the motel, starting with the congested lobby with patrons trying to get in and ending with a succession of themed rooms filled with Easter eggs. Hulu will reveal additional spots in the future.
Hulu’s catalog of material inspired the virtual motel, including references to The Handmaid’s Tale, Only Murders in the Building, Bob’s Burgers, Atlanta, The Great, The Kardashians, Mayans M.C. and Fire Island.
Hulu will bring the Hulu Motel to life in Los Angeles on June 23 from 7-10 p.m. and June 24-25 from 5-10 p.m. The streamer urges fans to let go of their fandom inhibitions and rejoice with like-minded viewers as they tour the motel lobby, rooms and pool area, uncovering more easter eggs along the way.
The event is free to attend, but attendees must reserve tickets, which Hulu issues on a first-come, first-served basis to participants 18 or older. Upon admittance, all guests must be fully vaccinated or show confirmation of a negative Covid test. For additional information, visit TheHuluMotel.com.