Vidpresso – a Utah-based social TV company – officially announced last week a partnership with the Utah Jazz to integrate user-generated social posts into the ROOT Sports Rocky Mountain game telecasts and in-arena on EnergySolution Arena’s monitors.
The integration allows the Jazz not only to engage with fans attending games, but also fans watching at home. “It’s a shared experience that arena fans are used to,” Randall Bennett, Founder of Vidpresso tells Lost Remote. “You’ve seen the arena screen focus on the dancing kid, or the kiss cam. Using social media is a way to give people in the arena and out of the arena a voice.”
Testing began during the preseason, with Vidpresso’s feed being integrated during the October 13 preseason matchup between the Jazz and the Los Angeles Clippers. Social posts featuring#LACatUTA were displayed during the telecast and in-arena, and the hashtag trended nationally at #3. Vidpresso will be integrated in all regular season games moving forward.
Production for game telecasts usually differs from the in-arena experience. By displaying a consistent hashtag and experience to both fans at home and at games, though, the Jazz can capitalize on a surge of social volume and create a unified fan experience no matter where in the world people are tuning in from.
