After hearing endlessly over the last few months how amazing HBO’s ‘Girls’ would be, I was a bit skeptical if it would be able to live up to that buzz. Most of Judd Apatow’s (the EP for the show) successes have come after they’ve left the public eye and entered the cult following that now emerges on the social web. After hearing creator, director and star of the show, 25-year-old Lena Dunham speak about social at SXSW, I was convinced it would live up to the buzz. The show has now premiered and the social web agrees. Trendrr put together an infographic to illustrate the activity.
Here are some insights from Trendrr:
- Daily activity dwarfed on-air activity 208,601 to 23,596.
- 54% of viewers preferred to tweet from their phones, while 46% did from the web.
- 66% of activity came from women
- NYC, LA, and Chicago were the top three markets buzzing about the show
- The series’ promoted trend, #MistakesGirlsMake, encouraged fans to coalesce around the show and helped make it a Social TV success.
The premiere’s ratings were modest for HBO: 1.1 million viewers across two airings.
The show has continued a trend that has finally brought women to the forefront of this year’s new TV shows. My personal favorite, a “social TV” highlight from the pilot was when Dunham is told by her supervisor at her unpaid internship that she was about to be given the responsibility of managing the company’s Twitter account. Here’s the infographic:
