Old Spice is back with its “Truce” spot driving 3.8 million online views and 37,737 social actions. And holiday ads. Lots and lots of holiday ads. The Apple TV spot “Someday at Christmas” drove 679,626 online views. Honda’s “Happy Honda Days: Launch” follows in fourth, while two Black Friday weekend ads, Target’s “No Work” and Macy’s “Black Friday Sale: Star-Studded,” appear in sixth and tenth place, respectively.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Truce
3.95% Digital SOV 3,821,976 Online Views 37,737 Social Actions
2. Snoopin’ Around
2.69% Digital SOV 4,919,478 Online Views 12,348 Social Actions
3. Someday at Christmas
2.01% Digital SOV 679,626 Online Views 26,376 Social Actions
4. Happy Honda Days: Launch
1.84% Digital SOV 39,843 Online Views 27,486 Social Actions
5. Imagine The Possibilities
1.32% Digital SOV 1,665,633 Online Views 10,337 Social Actions
6. Cyber Monday: No Work
1.24% Digital SOV 2,202,697 Online Views 5,987 Social Actions
7. Tom Clancy’s Rainbow Six Siege: Siege the Day
1.18% Digital SOV 2,062,009 Online Views 5,902 Social Actions
8. Real Real Life: Your Father
1.11% Digital SOV 194,506 Online Views 15,321 Social Actions
9. Star Wars: Battle for Christmas Morning
0.96% Digital SOV 2,231,113 Online Views 1,674 Social Actions
10. Black Friday Sale: Star-Studded
0.80% Digital SOV 219,411 Online Views 10,771 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.