HLN and Twitter Partner for New Programming, Social Initiatives

By Jordan Chariton 


HLN, which rebranded itself earlier this year as the “first TV home for the social media generation,” has partnered with Twitter, HLN EVP Albie Hecht and Twitter news chief Vivian Schiller announced today.

More about the partnership will be announced today at CNN/HLN’s advertising upfront, which Lost Remote will be at, but the preliminary details feature the TV network and social site creating an original program to visualize Twitter data in new ways on-air.

The teams will work to broadcast these visuals across TV and digital platforms simultaneously; an example will be Robin Meade’s “Morning Express” program in the form of trending segments.

The teams are also creating a “Tweet DVR,” which will save the best live tweets from TV premieres and play them together with digital and TV replays of the same show.

Politics will also come into play: HLN and Twitter will look to find the most important issues to voters driving them to the polls for this year’s midterm elections, and parlay that information into new sponsorship opportunities across platforms.

#TweetTheVote will include analysis of “outside the beltway tweets,” and a Twitter-fueled get-out-the-vote effort.

“Twitter is at the center of the social circle of what’s trending, topical and talked about,” said Hecht. “As HLN becomes the TV hub of social media newsgathering, collaborating with Twitter will provide us the tools to further be a part of, and report on, the conversation.”

Hecht will be a panelist at the TVNewser Show on April 29.

“HLN‘s new focus on social conversation makes it a natural home for Twitter,” said Schiller “With over 500 million tweets sent each day, Twitter’s live, public platform will provide HLN rich content on the most compelling issues of our times.”