Hearst-Argyle reveals some YouTube metrics

By Michael Gay 

Another round of YouTube channels were launched today by Hearst-Argyle to bring their group of official channels up to 26. It’s taken a few months for all the HTV stations to launch since the partnership was first announced in June. When this started, Hearst-Argyle was the first local broadcaster to form the revenue partnership. We’ve blogged that LIN is launching YouTube channels as well. The hidden headline from today’s press release deals with the metrics. A commenter had asked before for numbers, but they weren’t public until now. Hearst-Argyle reports hitting 13 million video streams in the first five months of the partnership. Considering many of the stations hadn’t even launched until today, that’s a notable number. (Disclosure: I work for Hearst-Argyle and am directly involved in the YouTube channels.)

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