HBO Max US GM Brad Wilson Among Several Streaming Execs Leaving Company

By Jason Lynch 

After two WarnerMedia network chiefs lost their jobs earlier this week following a reorganization under the newly-merged Warner Bros. Discovery, several HBO Max executives are also exiting the company.

Brad Wilson—U.S. GM and evp, global data, CRM and growth—is among several WarnerMedia streaming execs whose jobs were eliminated after JP Perrette, CEO and president, Warner Bros. Discovery Global Streaming and Interactive Entertainment, shook up his new division.

Also leaving, according to an internal memo from Perrette, are Sarah Lyons (evp, DTC global product management), Johannes Larcher (GM, international), Jason Press (global svp, direct-to-consumer technology and program management) and Luis Duran (GM, Latin America).

Wilson led growth marketing efforts for HBO Max, utilizing data-driven marketing strategies to accelerate customer growth, engagement and retention. He also oversaw the data, insights and operations teams, bringing together data science and engineering, consumer intelligence and programmatic marketing expertise across the company’s direct-to-consumer organization.

After joining in June 2020, a month after HBO Max’s debut, Wilson helped grow the business to 48.6 million domestic HBO and HBO Max subscribers as of March 31.

Earlier this week, TNT, TBS and truTV GM Brett Weitz and Cartoon Network and Adult Swim chief Tom Ascheim each announced their departures after their respective positions were eliminated by their new boss, Kathleen Finch, chairman and chief content officer, U.S. Networks Group.

Discovery vets Finch and Perrette both expanded their roles as part of the new Warner Bros. Discovery leadership structure announced last month, with Perrette now overseeing all streaming efforts at the company, including HBO Max and Discovery+.

The departing HBO Max team joins several top WarnerMedia execs leaving the company as a result of last month’s merger. In addition to Weitz and Ascheim, CEO Jason Kilarad sales chief JP Colaco, HBO Max evp and general manager Andy Forssell, WarnerMedia Studios and Networks Group chair and CEO Ann Sarnoff and evp and chief revenue officer Tony Goncalves have all departed in the last month.

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