The Financial Times reports that Google is “engaged in a frantic round of negotiations” with traditional media companies, even offering tens of millions of dollars in upfront payments to ward off any potential copyright lawsuits. Google CEO Eric Schmidt has met with top execs from CBS, Viacom, Time Warner, NBC Universal, News Corp and others with proposals to combine their content with Google’s ad network. “So far people like that message; they are now trying to figure out what to do about it — should they, should they not, under what terms, and those sort of things,” Schmidt says.
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