Eight new ads made their debut on the chart this week, with Nike’s “Short a Guy” spot taking the top spot. The ad, which featured athletes from nearly every sport imaginable, generated 3.2 million online views and over 15,000 social actions.
But the story of the week was the transgender-themed “The Story of Jacob and City Gym,” which debuted at fourth. Although originally released last month as a web-only ad, Google decided to air it on TV during Caitlyn Jenner’s much-discussed ESPY’s appearance. That move generated over 205,000 online views and over 10,000 social actions.
Among the other ads in the top 10, three were taken by automotive manufacturers, including Nissan’s “Wake” and Chevrolet’s “Cages.” Volkswagen’s “Hot Deals,”one of the few holdovers from last week, fell from ninth to the tenth spot. Top 10 Ads by Digital Share of Voice
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1. Short a Guy
1.95% Digital SOV 3,242,827 Online Views 15,789 Social Actions
2. Now Available on More Devices
0.68% Digital SOV 1,513,601 Online Views 3,057 Social Actions
3. The Future Starts Now
0.67% Digital SOV 335,009 Online Views 10,150 Social Actions
4. The Story of Jacob and City Gym
0.66% Digital SOV 205,518 Online Views 10,693 Social Actions
5. Wake
0.63% Digital SOV 1,346,581 Online Views 3,163 Social Actions
6. Letters to Dad
0.56% Digital SOV 205,600 Online Views 8,563 Social Actions
7. Is Mankind?
0.36% Digital SOV 577,881 Online Views 3,001 Social Actions
8. Cages
0.31% Digital SOV 215,694 Online Views 4,329 Social Actions
9. Closer
0.28% Digital SOV 306,703 Online Views 3,211 Social Actions
10. Model Year End Sales Event: Hot Deals
0.28% Digital SOV 24,140 Online Views 4,753 Social Actions
Excludes Movie Trailers.
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