The third season of the Ashton Kutcher-executive produced series Going From Broke will feature major brand integrations. Companies include LifeLock by Norton, Old Navy, DoorDash, Payitoff and Family Dollar.
The season will premiere on Nov. 10 on Crackle Plus, the streaming outfit run by Chicken Soup for the Soul Entertainment.
Going From Broke Season 3 sees hosts Chegg CEO Dan Rosensweig and financial advisor Tonya Rapley devote their time to assisting participants and viewers in navigating the reality of their debt in order to become the CEO of their own lives. This season focuses on assisting people in managing their debt, job uncertainty and expanding mental health concerns in the wake of The Great Resignation.
“I’m thrilled to be working on the third season of Going From Broke,” Kutcher said in a statement. “This series has done more than any other to inform, guide, and encourage its audience in order to create real change in their finances and ultimately in their lives.”
As part of DoorDash’s integration, the first two seasons have been relaunched exclusively for free on Crackle, including special narrative-driven interstitials. It will highlight the success stories of three different Dashers’ experiences working with the platform and how it is assisting them in achieving their financial goals. And for anyone interested, the integration will feature a QR code to learn more about being a Dasher.
“We are excited to be back for another season of Going From Broke and this time we are expanding on how we help people who are struggling with massive debt. From crippling student loans to credit card debt and more, our mission remains to get people on the path to financial freedom,” Rosensweig said. “In our first two seasons, millions of people watched the show and learned how to become the CEO of their lives and I can’t wait to see the life-changing transformations that come from season three.”
Co-branded social media postings, media buys across the Crackle Plus network of streamers, targeted placement in the Crackle audience newsletter and more will all be used to amplify this brand partnership further. In May, Crackle Plus announced the opening of its Branded Content Studio, which is intended to provide new ways for advertisers to connect and engage with consumers.
“We continue to double down on providing advertisers with unique, flexible and organic opportunities to connect with viewers,” Darren Olive, evp of ad sales, said in a statement. “We also invite our brand partners to be part of the creative process early on in order to best target their audiences, and, with a series like Going From Broke, the integrations not only provide visibility but, in many cases, a meaningful call to action.”