Charles Gibson is at the top of the charts for network newscasts. After May sweeps, there was no doubt that World News Tonight is number one. But in an interview with Marketwatch, Gibson said something that made me think. “I wish we published newspaper circulations!” he said.
Showing the shrinking circulations for newspapers might make his point, but wait until those digital media companies (newspapers) combine their numbers with their website numbers. Where does World News stand up when you merge the reach of NY Times in print and nytimes.com? We’re not far from viewers, uniques and circulation all being merged into one big reach metric.
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