1) Digital video is overtaking prime time TV ad spends, according to MediaPost. It’s still cheaper to buy digital space, but it’s slowly starting to even out:
Marketers are expected to spend $7.77 billion on digital video ads this year in the United States, up 30% compared with 2014, fueled by the growth in video on social networks, according to eMarketer, reported by Queenie Wong, SJMercury News. That’s still just a fraction of the $70.59 billion the research firm expects television to make from advertising, but digital video spending is growing much faster.
2) Did you miss the collective freak out about Netflix running pre-roll ads? Be sure to debunk anyone who tells you they’re going to start running ads. It’s just promos for their own shows, which is a lot different than having to sit through a Geico ad, although those aren’t terrible. Netflix’s official statement on the “ads”:
We are not planning to test or implement third-party advertising on the Netflix service. For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.
3) Comedians in Cars Getting Coffee is officially back for a 6th season and Julia Louis-Dreyfus is the first guest. You’re absolutely welcome.