It was busy week over here covering launches, the NFL actually streaming something for once, and new Twitter accounts. But here are some stories we saw around the web that we didn’t get to:
1) Digital video is overtaking prime time TV ad spends, according to MediaPost. It’s still cheaper to buy digital space, but it’s slowly starting to even out:
Marketers are expected to spend $7.77 billion on digital video ads this year in the United States, up 30% compared with 2014, fueled by the growth in video on social networks, according to eMarketer, reported by Queenie Wong, SJMercury News. That’s still just a fraction of the $70.59 billion the research firm expects television to make from advertising, but digital video spending is growing much faster.
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2) Did you miss the collective freak out about Netflix running pre-roll ads? Be sure to debunk anyone who tells you they’re going to start running ads. It’s just promos for their own shows, which is a lot different than having to sit through a Geico ad, although those aren’t terrible. Netflix’s official statement on the “ads”:
We are not planning to test or implement third-party advertising on the Netflix service. For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.
3) Comedians in Cars Getting Coffee is officially back for a 6th season and Julia Louis-Dreyfus is the first guest. You’re absolutely welcome.