Maven Networks’ technology will power video on FoxNews.com and the upcoming Fox Business Network site. Video will be in embedded players instead of pop-ups, and users will be able to rate and recommend clips. Also, bloggers will be able to embed players on their own sites. “If you go to FOXNews.com, it is mostly text and pictures and some video,” said Maven CEO Hilmi Ozguc. “In the future, my expectation is that you will see something that is more like interactive TV — very, very video-centric. Obviously there will be text articles and pictures and so forth, but video will be front and center, much more searchable, much faster, with more social-media capabilities built in.†The technology may also allow Fox affiliates to embed video players from Fox News and Fox Business with their own local ads.
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