FIM says it served up 40 billion (that’s right, billion) page views during the month of January, or about 9.2 percent of all page views in the U.S. Of course, MySpace was the biggest driver by far. FIM president Peter Levinsohn says he’s working with the nation’s top advertisers to create new engaging experiences on MySpace. For example, MySpace is creating “custom communities” — profile pages for clients with a corresponding ad campaign — which cost as much as $1 million.
Also, Levinsohn said News Corp. is still working on a YouTube alternative, as we’ve reported throughout the last few months. The idea is to bring together a number of major media companies — NBC is interested, for example — to aggregate professional video in a single video site. Negotiations are ongoing.