Former TV execs start web video company

By Cory Bergman 

Among the founders of Next New Networks include former Nickelodeon exec Herb Scannell and Fred Seibert, the first creative director at MTV. They plan to launch a series of websites featuring niche video. For example, ThreadBanger.com covers do-it-yourself fashion. FastLaneDaily.com is a daily show for auto enthusiasts. The company has $8 million in seed funding, and former AOL CEO Jonathan Miller is on the board. “The nature of big media companies is about incumbent brands and repurposing and refashioning their material for the web,” said Scannell, the chief executive. “We have no incumbent brands. We’re a white sheet for creative people.” Sounds like a smart idea.”

Folks, this is what TV needs to do — especially local TV in local niches.

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