Footwear Ads Run Off With Top Digital Advertising Engagement Figures

By Adam Flomenbaum Comment

It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!

This week was all about shoes, with three ads from athletic footwear companies holding spots in the top five most engaging spots. Nike held the first and fifth positions with a pair of ads focused on different customer segments. Taking first was the “Ripple” spot featuring Tiger Woods, apparently back in the good graces of sponsors again, and Rory McIlroy. The spot earned a 4.26% digital SOV on the strength of 3.3 million online views and over 36,000 social actions.

Nike’s fifth-place spot “Better for It: Inner Thoughts” focused more specifically on women engaging in a variety of different sports and workouts, earning a 1.26% digital SOV with 1.1 million online views and nearly 10,000 social actions.

Adidas rounded out the trend at second place, with its “Here’s to the Takers” spot–which focused on the full gamut of sports played by both men and women–earning a 3.82% digital SOV powered by 4.1 million online views and almost 24,000 social actions.

Meanwhile, the previous holder of the top spot, United Healthcare’s “Our Song,” fell to third but retained a respectable 3.81% digital SOV with just under 500,000 online views but an impressive social action count of close to 50,000 social actions.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

1. Ripple

4.26% Digital SOV  3,327,344 Online Views  36,010 Social Actions

2. Here’s to the Takers

3.82% Digital SOV  4,184,125 Online Views  23,934 Social Actions

3. Our Song

3.81% Digital SOV  472,104 Online Views  48,841 Social Actions

4. I’m No Angel

2.67% Digital SOV  1,762,259 Online Views  24,597 Social Actions

5. Better for It: Inner Thoughts

1.26% Digital SOV  1,125,393 Online Views  9,606 Social Actions

6. Distraction

1.17% Digital SOV  1,984,878 Online Views  2,466 Social Actions

7. Diversity & Inclusion: Love Has No Labels

1.13% Digital SOV  360,948 Online Views  13,160 Social Actions

8. Flash

1.08% Digital SOV  133,763 Online Views  13,860 Social Actions

9. Daredevil

0.86% Digital SOV  822,315 Online Views  6,161 Social Actions

10. Come Alive

0.84% Digital SOV  187,672 Online Views  9,800 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.

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