Follow NBC's 'Grimm' on Twitter for early premiere

By Cory Bergman 

NBC’s new drama “Grimm” will premiere on October 28th, but fans who follow the show’s Twitter account now can watch it two weeks early. The network is starting to direct-message followers of @NBCGrimm with a code to unlock the premiere video clip on NBC.com.

This approach to exclusive content is becoming a more common occurrence on Facebook (“like gate”), but this is the first time we’ve seen this approach on Twitter for a TV show (“follow gate?”). And it’s a safe bet we’ll see more of this in months to come. After all, it’s a great way to reward your most loyal fans while building a social following.

By the way, “follow gating” has some similarities to “flock to unlock” that the Travel Channel experimented with earlier this year: if viewers send out a certain threshold of hashtagged tweets during a broadcast, it unlocks new content.

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