Finally, music biz gets a clue

By David Johnson 

Some music industry executives are finally figuring out that their Digital Rights Management (DRM) strategies are anything but strategic, unless you count choking the life out of your business a strategy. Among the many predictions for 2007, Reuters thinks that the music majors will get the message and the DRM walls will start to crumble. It kind of makes me a little sad – I’ve always told newspapers and broadcast to not feel so bad about things because it could be worse: At least they’re not in the music industry, which has mangled every single digital move since the appearance of Napster. Fun fact: The uber cheesy ringtone market accounts for more than half of the current digital revenue stream for the music industry. Wait, make that a scary fact. How low-fi is that?

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