Facebook and Instagram Teaming Up With NBC for Sochi Olympics

By Jordan Chariton 

Facebook-LogoAfter teaming up during the 2012 London Olympics, NBC and Facebook/Instagram are joining forces again for the 2014 Sochi Olympics in Russia.

“Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content,” said Gary Zenkel, President, NBC Olympics.

“Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences,” said Justin Osofsky, VP, Partnerships and Operations at Facebook.

In a first, NBC Olympics will premiere video content on Facebook. They launched the first of a series of features today, which tells the story of how America’s top short track speed skater, J.R. Celeski, bonded with Seattle rapper Macklemore over overcoming adversity.

Fans will also be able to ask questions to former Olympic gold medalist and NBC Olympics commentator Sarah Hughes on Facebook during coverage of figure skating. Facebook users can also find up-to-date news and information, polls, photo galleries, trivia and shareable images, and on Instagram, the best moments in photos from the games.

On-air, Facebook and NBC will work together to produce social media segments and other social commentary that will air across NBC Olympic platforms.