Beginning today Starz is kicking off ’25 Days of #OutlanderOfferings,’ culminating in a Christmas Day marathon of the first eight episodes of Season 1.
For the next 25 days, Starz will release exclusive ‘Outlander’ content across Twitter and Facebook, including cast interviews, never-before-seen footage, holiday recipes, e-cards, Outlander Store discounts, and the chance to win a show prize pack by answering trivia questions or tweeting using #OutlanderOfferings.
“The idea behind #OutlanderOfferings is that we wanted to thank our fans and give them something special for the holidays for being so supportive of our show,” David Muehl, Digital Marketing Director for Starz, tells Lost Remote. “We have one of the most dedicated, loyal, and engaged fan base and this is one way we wanted to show our appreciation.”
‘Outlander’ has enjoyed a passionate fan base from the onset, thanks in large part to devotees to the book series. The network ordered a second season of the series after just the first episode. According to Muehl, the ‘Outlander’ community “grew by 120% on Facebook, 116% on Twitter and 57% on Instagram from August to September.” More, nine different ‘Outlander’ hashtags and keywords trended on Twitter either worldwide or in the U.S. and the Season 2 pickup announcement trended on Facebook.