Video games get the best engagement for their ads. Again this week, a trailer for the video game Fallout 4: The Wanderer had 8.25 percent of digital share of voice, thanks to more than four million online views and nearly 150,000 social actions.
Those 3D Touch ads by Apple are doing well,too, especially the one with Jamie Foxx listening to his own song.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Fallout 4: The Wanderer Trailer
8.25% Digital SOV 4,046,791 Online Views 146,005 Social Actions
2. Star Wars: Battlefront: Holiday 2015
4.39% Digital SOV 1,465,915 Online Views 83,485 Social Actions
3. Win the Crowd
1.32% Digital SOV 2,628,805 Online Views 6,811 Social Actions
4. 3D Touch
0.81% Digital SOV 868,312 Online Views 10,294 Social Actions
5. Inspire Imagination and Keep Building
0.60% Digital SOV 1,401,526 Online Views 1,346 Social Actions
6. Halo 5: Guardians: Launch
0.54% Digital SOV 1,299,854 Online Views 1,062 Social Actions
7. Date
0.44% Digital SOV 793,433 Online Views 2,879 Social Actions
8. Train
0.37% Digital SOV 703,071 Online Views 2,328 Social Actions
9. Nightmare
0.29% Digital SOV 358,603 Online Views 3,289 Social Actions
10. The Legend of Zelda: Tri Force Heroes: Don’t Go Alone
0.29% Digital SOV 503,685 Online Views 2,027 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.