With the new NFL season underway, ESPN.com set a new one-day traffic record on September 10th with… get this… 95.3 million page views. During the same 24-hour period, the site also streamed 1.6 million NFL-related video clips. Four of ESPN.com’s 11 all time most-trafficked days have occurred since Sept. 2. Wow. I still find it amazing that local TV doesn’t understand the dynamics of how sports have changed. People who want national sports coverage will not watch local TV — they go to ESPN.com, and to a lesser extent, ESPN on TV. The web now rules pro sports coverage, and it’s changing the game.
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